DEMAND PROCESS AUDIT
Before you add more budget, more people, or another tool — find out where your process is actually losing momentum.
Most demand programmes do not fail because of insufficient investment. They fail because of small, compounding breakdowns across the process. The audit identifies exactly where those breakdowns are and what to do about them.
CASE SNAPSHOT
60%
Software QA company, India
Of pipeline leakage traced to two fixable gaps in follow-up and qualification — identified within the first audit.
“
More fuel does not fix a broken engine. It just burns faster.
”THE SEVEN AREAS
Seven Areas We Examine
Every area that sits between generating interest and converting it to a qualified conversation.
DEMAND PROCESS
Account Targeting & Prioritisation
Messaging & Value Proposition
Engagement & Follow-Up Process
Qualification Framework
Pipeline & Revenue Tracking
Sales–Marketing Alignment
Feedback Loop & Continuous Improvement
Account Targeting & Prioritisation
Messaging & Value Proposition
Engagement & Follow-Up Process
Qualification Framework
Pipeline & Revenue Tracking
Sales–Marketing Alignment
Feedback Loop & Continuous Improvement
Are you going after the right companies in the right order?
- Is your ICP defined in writing and shared across the team?
- Are accounts prioritised by revenue potential and engagement likelihood?
- How often is the target list reviewed and refreshed?
The Output
What You Receive
A structured, actionable assessment — not a slide deck of generic advice.
A written assessment of your demand process across all 7 areas
A maturity score for each area — with clear gaps identified
Prioritised recommendations ranked by impact and effort
A 90-day action plan with specific, measurable steps
A shared qualification framework template for Marketing and Sales
A demand process dashboard template for ongoing tracking
A follow-up consultation to review progress after 90 days
Book a Demand Process Audit
Find out exactly where your demand process is leaking — and what to fix first.
Book a Strategy Call